Porsche Design

Time knows no bounds, just like us.

Optimize the function. Reduce the shape to the essential without compromise. Go beyond the usual to discover ever new and better solutions. A vision that the founder, Professor Ferdinand Alexander Porsche has already achieved with the creation of the legendary Porsche 911. It is a maxim that Porsche Design has consistently followed since 1972.

The input comes from the family business, from which Ferdinand Alexander Porsche was commissioned to create a watch suitable as an original and valuable gift for collaborators and special customers.

The company guaranteed him a minimum order of 20 pieces per year. Ferdinand Alexander preferably deals with what interests him personally, assisted by his small team: alongside watches, glasses, pipes and writing articles are born. Everything that is designed goes out of the box.